Visitor clicks an old link
A customer finds your product via Google, a saved bookmark, or a link someone shared months ago. They expect to see the product page.
Shopify App
Product 404 Redirects for Shopify
Automatically redirects deleted product URLs to their collection pages - zero configuration, SEO-friendly 301 redirects, instant recovery.
Version 1.0.0
The Problem
What happens when you delete a product?
Google, Pinterest, old social posts, and customer bookmarks still remember the URL. When someone clicks that link, they hit a 404 error page. The customer leaves. You lose the sale. Google downgrades your SEO.
Your store shows a 404
The product has been deleted or archived, so Shopify shows a generic "Page not found" error. No product, no suggestions, nothing useful.
The customer leaves
With nowhere to go, the visitor bounces. You lose the traffic, the potential sale, and over time the accumulated SEO value of that URL decays to nothing.
The app steps in
Instead of showing a 404, the visitor is redirected to the product's collection page - a shelf full of products they are interested in. Sale rescued.
Key Features
Everything you need, nothing you don't
Product 404 Redirects is built to do one thing exceptionally well - rescue lost traffic from deleted products with zero overhead.
Zero Configuration
Install, activate, done. Works retroactively with products you have already deleted. No settings to tweak, no rules to create - it just works.
Intelligent Collection Matching
Picks the most specific, most populated collection the product belonged to. Visitors land on a page full of relevant products, not a generic fallback.
SEO-Friendly 301 Redirects
Search engines transfer link equity to the collection page instead of indexing dead URLs. Your domain authority stays intact over time.
Visitor-Friendly Notice
A subtle, dismissible toast notification tells the customer what happened and invites them to keep browsing. Fully customisable text, auto-dismiss timer, and CSS support.
Proactive Mapping
When you archive or delete a product, the slug-to-collection mapping is saved immediately. Even permanently deleted products are covered from the moment they are removed.
Dashboard Analytics
See how many visitors you have rescued today, this week, this month, and all time. Track the real impact of recovered traffic at a glance in the Shopify admin.
Redirect Manager
View every saved redirect rule, its hit count, and the destination page. Delete rules you no longer need. Full control without leaving the Shopify admin.
Lightweight & Fast
Built with Shopify App Bridge. No external dependencies, no bloat. Runs entirely within Shopify's infrastructure for maximum performance and reliability.
Under the Hood
How it works under the hood
The app listens for product lifecycle events via Shopify webhooks. When a deleted product URL is visited, it searches for a match and redirects the visitor.
Saved Redirect Map
A lightweight lookup table populated proactively when products are archived or deleted and lazily when 404s are first encountered. The fastest path to a redirect.
Archived & Draft Products
Products set to archived or draft status in Shopify are detected automatically. Their collection data is used to build the redirect destination.
URL Redirect API
Shopify has a built-in URL redirect system. The app creates and manages redirects through the Shopify Admin API, ensuring native integration with the platform.
301 Redirect via App Proxy
Once a match is found, the app resolves the product's primary collection, issues a 301 Moved Permanently redirect, and sets a short-lived cookie for the visitor notice.
Requirements
What you need
Minimal requirements. Works with any Shopify store out of the box.
Shopify Store (Any Plan)
Works with Basic, Shopify, Advanced, and Plus plans. No plan restrictions - install on any active Shopify store and start recovering lost traffic immediately.
Online Store 2.0
A modern Online Store 2.0 theme is required for the visitor-friendly toast notification. Redirects work with any theme, but the notice requires app block support.
No Server Required
This is a hosted Shopify app. No PHP, no server configuration, no technical setup. Install from the Shopify App Store and everything runs on Shopify's infrastructure.
Available Now on the Shopify App Store
Product 404 Redirects for Shopify is live and ready to install. Get it from the official Shopify App Store and start recovering lost traffic today.
Install from Shopify App StoreGet Product 404 Redirects for Shopify
Install it now from the Shopify App Store and start recovering lost traffic immediately. Have questions or need a custom Shopify app built for your store? Let's talk.
Need something more custom? Explore my consulting services
Also Available
Running WooCommerce or Shopware?
Product 404 Redirects is also available for WooCommerce and Shopware 6. Same goal - recover every dead product link - built natively for each platform.
Product 404 RedirectsWooCommerce version
The same plugin for WooCommerce stores. Hooks into WordPress at the template_redirect stage with intelligent category matching and HPOS compatibility.
Product 404 RedirectsShopware 6 version
The same plugin for Shopware 6 stores. Hooks into Shopware's kernel exception events with Symfony event subscribers and DAL lifecycle integration.
Looking for plugins on other platforms? View all platforms