WordPress 6.5+
Check the current WooCommerce compatibility listing and test alongside the store’s other extensions.
WooCommerce Plugin
Product 404 Redirects
Redirect deleted WooCommerce products to categories.
Product 404 Redirects sends deleted WooCommerce product URLs to relevant categories. Manage individual rules, the visitor notice and the optional shop-page fallback in your store.
Version 1.2.1
/product/your-favourite-sneakers/
PRODUCT 404 REDIRECTS ↓
301 → 200 / OK
A better place to land.
/product-category/sneakers/
Product 404 RedirectsTry it with and without the plugin
Illustration of a redirect to a relevant category. No live store data.
The Problem
What happens when you delete a product?
Search results, old social posts, and bookmarks can still point to a deleted product. A relevant category can give visitors a useful next step. A 301 redirect makes sense when the destination is relevant; a normal 404 is appropriate when no suitable replacement exists.
Old links can still receive visits
A product can disappear from your catalogue while its URL remains in search results, newsletters and bookmarks.
Choose a useful next step
A direct replacement or a relevant category can help the visitor continue. A genuine 404 is appropriate when no useful replacement exists.
Check the actual result
A redirect is a technical response. It does not prove a recovered sale or guarantee search rankings.
Product 404 Redirects
Rules, visibility and control
A relevant 301 redirect signals a permanent move. Review targets and avoid chains or blanket redirects unrelated to the original product.
Category redirects
Saved mappings and available product data identify a destination category. You can edit a rule to use a different relevant URL.
Notice and fallback
Configure the visitor message and its duration. Disable the shop-page fallback where it does not provide a relevant destination.
Historical recovery has limits
Products in the trash and retained slug history can be matched. Permanently deleted products with no remaining trace cannot be reconstructed automatically. Future deletions are captured while the plugin is active.
Redirect activity
The dashboard and rule list show redirect hits. These counts do not by themselves measure purchases or unique customers.
Product 404 Redirects
Install, check and adjust
The official documentation covers installation and settings.
1. Add the extension
Use Add to store from your WooCommerce.com subscription and activate the plugin. Back up the store and use staging for the first check.
2. Review settings
Open WooCommerce → Product 404 Redirects. Check redirects, visitor notice, fallback and log retention.
3. Test a known URL
Save a test product’s URL, move it to the trash and check the destination in a signed-out browser. Clear relevant caches if necessary.
4. Check old URLs
Also try a historical URL and an entirely unknown path. Create a manual rule only when you know a relevant destination.
Requirements
What you need
Marketplace minimums: WordPress 6.5, WooCommerce 8.0 and PHP 7.4. Use maintained versions appropriate to your installation. Consult WooCommerce for the current compatibility list.
WooCommerce 8.0+
Check the current WooCommerce compatibility listing and test alongside the store’s other extensions.
PHP 7.4+
The plugin minimum is PHP 7.4. Use a supported PHP version that also meets the requirements of your WordPress and WooCommerce installation.
Choose and test the right solution
Read the guide
Redirects, alternatives and a practical verification checklist for your store.
Official product listing
Current pricing, compatibility, installation and support terms.
Available Now on WooCommerce Marketplace
Product 404 Redirects for WooCommerce is live and ready to install. Get it from the official WooCommerce Marketplace and start recovering lost traffic today.
Install from WooCommerce MarketplaceSee current pricing, licensing and compatibility on WooCommerce Marketplace.
Also Available
Running a different platform?
Product 404 Redirects is also available for Shopify and Shopware 6. Same goal - recover every dead product link - built natively for each platform.
Product 404 RedirectsShopify version
The same app for Shopify stores. Automatically redirects deleted product URLs to relevant collection pages via the Shopify App Store.
Product 404 RedirectsShopware 6 version
The Shopware version uses the current SEO resolver and includes rule management, statistics and an optional visitor notice.
Looking for plugins on other platforms? View all platforms
Interested in Product 404 Redirects for WooCommerce?
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