A store that fits the craft

GM Keramik.Order online.
Collect locally.

From a costly Shopify setup to WooCommerce. A store for Gitte’s handmade ceramics, with local pickup at the heart of the experience.

See what changed
Ceramics by Gitte Moltke: a glazed bowl with dragonflies
Shaped by hand.
Collected nearby.
Local pickup
Client
Gitte Moltke · GM Keramik
Platform
Shopify → WooCommerce
Focus
Order online · collect locally

01 / The challenge

A fragile product.
A practical decision.

Gitte Moltke creates handmade stoneware and sculptural ceramics. The previous Shopify setup was expensive for the business’s needs. A store focused on shipping was also a poor fit for items that need careful packing and can easily break in transit.

The project combined a platform move with a change in how customers order: from a setup centred on dispatching orders to a site primarily serving customers from the local area who collect their ceramics themselves.

The starting point

Shopify

A costly setup and ceramics that are difficult to ship.

The new direction

WooCommerce

A store focused on orders for local pickup.

02 / The solution

Three changes.
One shared purpose.

The platform, presentation and ordering journey need to fit the same business.

01

Shopify to WooCommerce

I moved the site to WordPress and WooCommerce around GM Keramik’s needs. The cost of the Shopify setup was a central reason for changing platforms.

02

The ceramics take centre stage

A custom theme and product catalogue present Gitte’s handmade work. Images and product information help customers see and choose a piece before collecting it.

03

Local pickup as the main purpose

The store accepts orders with a focus on nearby customers who collect their ceramics. Pickup became the starting point for the solution.

03 / Local pickup

Ceramics deserve
a good journey home.

For GM Keramik, delivery was part of the problem itself. A fragile vase does not become easier to ship because checkout is faster. Prioritising collection let the store support a way of selling that better fits the products and the local customer base.

  1. 01 · On the website

    Find your piece

  2. 02 · In the store

    Order online

  3. 03 · In the local area

    Collect locally

Why pickup changed the brief

That decision affects what the site needs to communicate: customers can order online, pickup is the main option, and this is a local business. Product presentation and the ordering journey need to set the same expectation.

WooCommerce was the platform for this solution. For a new project, I start with fulfilment and everyday operations before choosing a theme, extensions or custom features.

Preview of the GM Keramik store with ceramics and product imagery
Project preview from the portfolio. The current store may have changed.

04 / The result

A small store.
A clear direction.

GM Keramik now has a WooCommerce site primarily used to order ceramics for local pickup. The concrete change is both a new platform and a different focus for the order flow.

Visit GM Keramik ↗, or explore my WooCommerce development, migration and checkout services.

Visit GM Keramik

Your next store.
Start with daily life.

The GM Keramik experience starts with the needs of the business. For a new migration, I use these questions to define the work:

This is a checklist for a future migration, not a record of additional GM Keramik deliverables or measurements.
Read Google’s URL migration guidance.
01What should it cost to run?

What will the new setup cost to operate? Compare hosting, extensions and maintenance with the existing setup.

02How will the product reach the customer?

Will customers collect, receive a shipment or choose between both? Decide this before building checkout.

03Which data needs to move?

Which products, images and information need to move? Agree separately whether historical orders and customer data belong in the scope.

04What happens to the old links?

Which old addresses receive visits? Map existing URLs to their relevant new destinations if the addresses change.

05Does the whole ordering journey work?

Can a customer complete a mobile test order and understand how collection works? Check that staff can also handle the order in the administration.

Let’s shape your next solution

Should your store fit everyday operations better?

Describe your current platform, costs and how customers should receive their products. We can scope the migration, checkout and operation.

By Jonas Stenild · Updated 22 September 2026
Talk to a WooCommerce developer